What if tracking cookies didn't just track your web activity—they tracked your every movement and reported it back to advertisers? A program Google is beta-testing does just that, ad industry sources tell Digiday . The program would track consumers' smartphone GPS data even if they didn't have any Google apps...
What if tracking cookies didn't just track your web activity—they tracked your every movement and reported it back to advertisers? A program Google is beta-testing does just that, ad industry sources tell Digiday . The program would track consumers' smartphone GPS data even if they didn't have any Google apps...
